A Realtor is only as successful as their marketing plan. Our Austin luxury home selling specialists not only know how to market and sell homes for top dollar, they are consistently on the cutting edge of the most effective home selling techniquest. For some of what you can expect when you hire Eleven Oaks Realty to sell your home, check out our Austin Luxury Home Marketing Plan.
Preparing Your Home to Meet the Market
You only get one chance to make a great first impression. By taking the time to prepare your home for the market and create professional marketing materials, we expect to sell your luxury home faster and for more money. Here is what you can expect from Eleven Oaks Realty as we prepare your home to meet its new owner.
- We hire the best professional real estate photographer in Austin to shoot stunning photos of your property and produce a virtual tour.
- We hire a professional 3D photographer to create a 3D virtual tour of your home that allows buyers to visually walk through your home without physically being there. Few Austin Realtors who offer this service.
- We hire a professional videographer to shoot a lifestyle video of your home. The video helps potential buyers experience what they can’t see in still photos.
- We’ll have a measuring service generate a floor plan if one is not available.
- Our in-house marketing department will create a professional quality print brochure.
- Our in-house marketing department will create a custom designed yard sign that showcases your home
- Our in-house marketing department will create a custom designed website specific to your home only.
Exposing Your Home to Worldwide Buyers Online
Austin luxury buyers come from all over the world. Our luxury home marketing program exposes your home to buyers on every continent 24/7. Here are some of the ways we expose your home online to buyers worldwide.
- We will distribute your property to all appropriate websites
- Our network of proprietary websites will generate qualified luxury buyers leading to in-person showings
- We will use the latest social media sites to generate buzz and interest
Exposing Your Home to Local Realtors Who Work with Luxury Buyers
Realtors are another great source for qualified luxury home buyers. Through our broker to broker network, we’ll be sure every luxury Austin Realtor knows about your property. Here are some of the ways we market your home to Austin luxury Realtors.
- We will post your property to the Multiple Listing Service Database with as much detail as possible. You’d be surprised how infrequently this is done correctly.
- We will send e-blasts to our proprietary database of local Realtors who focus on luxury homes.
- We will place your home on luxury Realtor tours.
We Improve Traditional Marketing
Though online marketing is the most effective source of luxury buyers, we find there is still a place for traditional marketing when selling a luxury home. Though the majority of luxury buyers start their search online, neighbors are a great source of home buyers. Neighbors aren’t usually scouting listings online daily, but, they will see a new yard sign when one goes up in their neighborhood. Here are some of the ways we improve traditional marketing.
- Our in-house marketing team creates a customized yard sign with interior photos of your home. In the age of instant information, neighbors are inclined to remember a home they know might work for their friends, but forget to look up additional info about homes they know nothing about. Using a customized yard sign to tell your home’s unique story is a great way to reach the neighbors and attract attention.
- Invitation only open houses. If appropriate, we’ll have an “invitation only” open house for a select group of people. This limits the number of visitors and can be a more effective option than your traditional open house.
- Traditional open houses. If appropriate, we’ll hold your home open to the public.
Tailored, Innovative Marketing Program Designed to Highlight Each Home
Because every luxury home has a unique set of features, a successful marketing plan cannot be one-size-fits-all. When you hire Eleven Oaks Realty to sell your home, our in-house luxury home marketing specialists will create a tailored marketing plan that highlights the best features of your home using some of the techniques described. We are constantly implementing new technologies and techniques to enhance our effectiveness and efficiency.